Web conventions

Terminology

Convention

A widely used or standard web design pattern.

Web conventions

Web conventions are popular design patterns that evolve over time as the user becomes more knowledgeable. Your audience will have pre-defined expectations that fall into three general categories:

1. Where things are located on a page. Example: login button -> top right.
2. How things work. Example: the shopping cart metaphor.
3. How things look. Example: errors are red and like buttons are blue.

Web usability conventions

• Navigation
• Layout
• Content
• Forms
• Mobile