Mobile Statistics

Mobile Web vs Desktop Web: 2017-2019

A comparison of web traffic between desktop and mobile platforms.

• Web Visits: 57-63% on mobile
• Total Time: 40-49% on mobile
• Bounce Rate: 67-68% on mobile
• Page Views: 41-52% on mobile
• Mobile Usage: 73-86% are adults

Key Takeaways

1. Mobile experiences are continuing to improve
2. Desktop remains very important
3. Compare your site's behavior to industry norms
4. Pay attention to site speed

Source Mobile vs. Desktop Usage in 2019

Mobile Web vs Mobile Apps

A comparison of average time spent "on-screen" between web and native phone applications.

• Time Spent: 12% on Mobile Web, 88% on Mobile Apps
• Top App Activities:
  • 20% - Social Networking
  • 18% - Music
  • 10% - Games
  • 10% - Multimedia
  • 4% - Photos
  • 3% - Messaging
• Mobile web dominates some industries
  • Retail: 95% mobile web vs apps
  • Finance: 77% mobile web vs apps
  • Travel: 96% mobile web vs apps

Source: Mobile in Context: Design Principles of Flow and Navigation