Agile Methodologies

## Agile Software
            ### Easy to learn, Hard to do

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### The agile Philosophy
            Referred to as "lowercase" agile: a way of dev life. 
            1. **Individuals and interactions** over _processes and tools_
            2. **Working software** over _comprehensive documentation_
            3. **Customer collaboration** over _contract negotiation_
            4. **Responding to change** over _following a plan_

See: [The 12 Principles](https://agilemanifesto.org/principles.html) of the [Agile Manifesto](https://agilemanifesto.org/)
            
            ---
            
            ### Popular Agile Methodologies
            Referred to as "capital-A" Agile: a book you can buy.
            - [Scrum](https://www.scrum.org/) (industry favourite)
            - [Lean](http://theleanstartup.com/principles) (Tony's favourite)
            - [Kanban](https://en.wikipedia.org/wiki/Kanban) (similar-ish to Scrum)

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### Startup Terminology
            <dl>
              <dt>Minimal Viable Product (MVP)</dt>
              <dd>The smallest app you can sell to a customer.</dd>
              <dt>Unique Value Proposition (UVP)</dt>
              <dd>Why you are different and are worth attention.</dd>
              <dt>Runway</dt>
              <dd>The amount of money a startup has left.</dd>
              <dt>Burn Rate</dt>
              <dd>How quickly a startup is spending money.</dd>
            </dl>
            
            ---

## Scrum Method
            ![Scrum Task Board](../../assets/images/agile/scrum-task-board.png)

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### Scrum Terminology
            <dl>
              <dt>Product</dt>
              <dd>Software that provides a benefit.</dd>
              <dt>Feature</dt>
              <dd>A unit of value that can be demoed.</dd>
              <dt>Backlog</dt>
              <dd>A prioritized feature wishlist.</dd>
              <dt>Sprint</dt>
              <dd>A regular time limit (often two weeks) to complete a feature. Sprints are done consecutively with no breaks. Ever.</dd>
            </dl>

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            ### Scrum Ceremonies (meetings)
            <dl>
              <dt>Sprint Planning (<a href="https://gist.github.com/acidtone/c3b2d05943486348b8325db4ca960515">cheatsheet</a>)</dt>
              <dd>What is the Team building for the current Sprint?</dd>
              <dt>Daily Standup (<a href="https://gist.github.com/acidtone/5bff0d8043c1a21a01109c210fa1071a">cheatsheet</a>)</dt>
              <dd>Make sure the Team is on the same page.</dd>
              <dt>Sprint Review</dt>
              <dd>Demos!</dd>
              <dt>Sprint Retrospective</dt>
              <dd>What can be done better?</dd>
            </dl>            
            
            ---

### Scrum roles
            <dl>
              <dt>Scrum Master</dt>
              <dd>Enforces the "rules" of Scrum.</dd>
              <dt>Product Owner</dt>
              <dd>Chooses which potential features are a priority.</dd>
              <dt>Development Team</dt>
              <dd>Builds demo-able features every Sprint.</dd>
            </dl>
            
            ---
            
            ## Lean Method
            ### Defining a Testable Business Model

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### Steps in Lean
            1. Document your Plan A.
                - Write down your initial vision (on a lean canvas) and share it with at least one person.
            2. Identify the riskiest parts of your plan.
                - What parts are you least familiar with?
            3. Systematically test your plan.
                - Validate with falsifiable hypotheses.
                - Interview, experiment, iterate.

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### Lean Canvas
            ![Lean Canvas Diagram](../../assets/images/agile/lean-canvas-numbered.png)

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### Tips for Lean Canvas
            1. Sketch a canvas in one sitting.
            2. It's ok to leave sections blank.
            3. Be concise. Fit your plan on a "one-sheet".
            4. Think in the present.
            5. Use a customer-centric approach.

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### How to Record your Canvas
            - Bullet point document (Docs, markdown, etc)
            - [Printable template](https://www.google.com/search?q=lean+canvas+pdf)
            - Software-based canvases:
                - [Miro](https://miro.com/aq/ps/lean-canvas/)
                - [MURAL](https://www.mural.co/templates/lean-canvas)
                - [Milanote](https://milanote.com/templates/startups/lean-canvas)
                - [FigJam](https://ui4free.com/design-system/lean-canvas-figjam-template.htm)

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#### Sections 1 and 2
            ### Problem/Customer Segments
            1. Define a customer segment.
                - Who do you have easiest access to?
            2. List the top three problems this segment wants to solve.
                - What pains do customers want to solve?
            3. Hone in on possible early adopters.
                - Get specific. Who loves your idea enough to test an incomplete product?

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#### Section 3
            ### Unique Value Proposition
            - One of the most important boxes and the toughest to get right.
            - Why are you different and worth getting attention?
            - Distill the essence of your product in a few words that will fit in the heading of your landing page.
            - Target early adopters.
            - Focus on benefits.

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#### Section 4
            ### Solutions
            - What is the simplest way to solve each problem?
            - Try not to fall in love with your idea.
            - Bind a solution to a problem as late as possible.

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#### Section 5
            ### Channels
            - What's the easiest path to customers?
            - Free(ish) vs paid channels.
            - Inbound (blogs, videos, etc) vs outbound (ads, cold calling) channels
            - Retention before referral
                - Return customers are more likely to share

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#### Section 6 and 7
            ### Revenue Streams and Cost Structure
            - Getting paid is the first form of validation
            - What price should you set?
            - What will it cost to interview 30-50 early adopters?
            - What will it cost to build and launch an MVP (burn rate)?
            - Are you hiring devs or building it yourself?

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#### Section 8
            ### Key Metrics
            - Find the key number that tells you how your business is doing.
            - Start with [Pirate Metrics](https://www.youtube.com/watch?v=CcDpxG_Wz-k) (AARRR):
                - Acquisition
                - Activation
                - Retention
                - Referral
                - Revenue

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#### Section 9
            ### Unfair Advantage
            - Something not easily copied or bought.
            - Examples:
                - Insider information
                - The right "expert" endorsements
                - A dream team
                - Personal authority
                - Large network effects
                - Community
                - Existing customers