Mobile Web vs Desktop Web: 2017-2019
Source Mobile vs. Desktop Usage in 2019
- Web Visits: 57-63% on mobile
- Total Time: 40-49% on mobile
- Bounce Rate: 67-68% on mobile
- Page Views: 41-52% on mobile
- Mobile Usage: 73-86% are adults
Key Takeaways
- Mobile experiences are continuing to improve
- Desktop remains very important
- Compare your site’s behavior to industry norms
- Pay attention to site speed
Mobile Web vs Mobile Apps
Source: Mobile in Context: Design Principles of Flow and Navigation
- Time Spent: 12% on Mobile Web, 88% on Mobile Apps
- Top App Activities:
- 20% - Social Networking
- 18% - Music
- 10% - Games
- 10% - Multimedia
- 4% - Photos
- 3% - Messaging
- Mobile web dominates some industries
- Retail: 95% mobile web vs apps
- Finance: 77% mobile web vs apps
- Travel: 96% mobile web vs apps